At a Glance
- ✓ 25+ years in strategy, marketing & executive leadership
- ✓ O'Connor & Advisors in business since 2017
- ✓ Former CEO, CMO & agency executive
- ✓ Adjunct Professor, Sports Management, Southern Methodist University (SMU)
- ✓ Partner & Head of the Dallas–Fort Worth Office, WebJIVE
- ✓ B.B.A., University of Notre Dame
- ✓ M.B.A., Kelley School of Business, Indiana University
- ✓ Sports Business Journal Forty Under 40
- ✓ Irish Sports 50: Irish Voice/IrishCentral.com
- ✓ Based in Dallas, Texas
Strategic thinking. Hands-on execution.
I help leadership teams create clarity, align stakeholders, develop leaders, and turn strategy into measurable results. I partner with organizations facing growth, change, or complex strategic challenges, helping their leaders align teams, strengthen leadership, make better decisions, and turn strategy into measurable results.
Over the past 25+ years, I have served as a CEO, CMO, agency executive, consultant, and university instructor, leading initiatives for Fortune 500 brands, professional sports organizations, nonprofits, growth-stage companies, and founder-led businesses. I bring a unique combination of executive-level strategic thinking and hands-on execution. O’Connor & Advisors has been in business since 2017.
I am also a Partner in WebJIVE and head its Dallas–Fort Worth office. I work with clients in Texas and beyond on agentic website design, SEO and PPC, connecting the strategy I advise on to the website and search presence that carries it.
My experience includes
✓ Strategic Planning & Growth Roadmaps
✓ Business Transformation & Organizational Change
✓ Revenue Growth Strategy
✓ Organizational Design & Process Improvement
✓ Marketing & Brand Strategy
✓ Sponsorship & Partnership Development
✓ Executive Communications & Board Presentations
✓ Leadership Alignment & Stakeholder Engagement
✓ Project & Program Leadership
✓ Change Management & Cross-Functional Execution
Education & Recognition
- Bachelor of Business Administration (BBA), University of Notre Dame
- Master of Business Administration (MBA), Kelley School of Business, Indiana University
- Sports Business Journal Forty Under 40 (2009)
- Irish Sports 50: Irish Voice/IrishCentral.com (2012)
Board, Advisory & Community Involvement
- Hesburgh Women of Impact, Leadership Committee
- Indiana University Sports Industry Workshop, Advisory Board
- Notre Dame Club of Dallas, Member
- World Clown Association, Volunteer Clown for sick and disabled children
Previously
- Sisters of Providence, Mission Advisory Board (2013–2024)
- National Art Museum of Sport, Board of Trustees (2015–2018)
- Southern Methodist University, Young Leaders in Education Board (2016–2019)
- Olympians & Paralympians of the Southwest, Auxiliary Board (2010–2019)
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